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Since the promo images and product names struck the internet last week, people all over the world have been in an uproar over the Bordertown inspired MAC for Rodarte Collection.
The people have spoken, and apparently MAC listened.
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From MAC Cosmetics:
“We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
- We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
- We are changing the product names in the M·A·C Rodarte collection.
As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.”
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From Rodarte:
“We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.
Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.”
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Read On To See The Original Collection Product Names
Lipstick $14
- Ghost town – sheer white with white, gold and green pearlized pigment (frost)
- Rose State – mid- tone blue pink (lustre)
- Sleepless – light grey taupe (frost)
Lipglass $14
- Rodarte – pale creamy pink with layers of sparkling white, mint, and pink
- del Norte – light creamy violet with layers of sheer sparkling taupe, pink and grey
Lip erase $16
- Pale
Mineralize Eye Shadow $19.50
- Bordertown – black with red, pale blue, and silver veining (frost)
- Sleepwalker – beige with copper, pale blue and pale pink veining (frost)
Pigment $19.50
- White Gold – white pearl with gold duochrome
- Kitchmas – shimmering pink/mauve
- Mauvement – cool taupe with gold pearl
- Badlands – mid tone shimmer beige brown
Chromographic pencil $14.50
- NW25/NC30
Beauty Powder $25
- Softly Drifting – pale neutral white-ish pink with soft gold pearl
Powder Blush $18.50
- Quinceanera – shimmery mid-tone blue pink
Nail Lacquer $12
- Juarez – bright opal pink (frost)
- Factory – light opal mint (frost)
8 Responses to “UPDATE: MAC for Rodarte”
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Damn that bitch looks scaaaarrrrreeeeeeeiiieee!
Im happy to see that they apologized, I was disappointed. And I second that… She looks creepy as hell.
Hey all, is it just me or does $100,000.00 still feel not very much? And the least they could do in my opinion would be to NAME charity/ies so that they could benefit from that exposure too…
I am (naively?) very disappointed they didn’t jump on the occasion to put things 100% right and do the decent thing.
I love (joke) the way Rodarte’s statement skirts around the issue and is written in a way that could lead people to believe this has always been a concern to them.
I have nothing against getting inspiration from the dark side of life but this is taking the biscuit, especially when it looks like these people were obviously oblivious to the fact that us make-up wearers can be educated people too! No way!!!???
It smells of money and of “don’t worry your pretty head” to me.
Not much substance, decency nor humanity here…
WILL.NOT.BE.BUYING.
From their statement it looks like they will update the media with a named charity once they have made that decision.
While I respect and understand everyone’s views on this issue, I do not personally feel like they intended to offend anyone. They named the nail polishes “Juarez” and “Factory”, not “Femicide”. Now THAT I would’ve been disgusted with. I feel like they were insensitive with the theme, realized they made a mistake, and they are now trying to make it right.
I project that with all this controversy/publicity, the collection will sell out in record time.
this chick looks like a “6th sense” extra. sheeeeeeeesh. nothing about me wants this stuff. I don’t care what u call it.
i’ll only buy it if Shew loves it. haha
I’ll decide once I see the entire collection, along with the new product names
MAC announced they will donate ALL GLOBAL PROFITS to a newly created foundation to help benefit the women and children in Juarez.
MAC has now announced they will pull the collection completely. MAC x Rodarte will not ship…
“This decision will not impact M·A·C ‘s commitment to donate all of its projected profits from the collection to benefit the women and girls of Juarez.
Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C’s commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.
M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue.”