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Living Proof – Full Thickening Cream $14 – $24 at Sephora
“This styling innovation allows fine, thin hair to act like thick hair with naturally soft, touchable body. By depositing thickening points on the hair strands, Full creates a thicker surface that enables fine hair to have natural movement and bounce, beautiful shape, and volume throughout the day.”
The ad for Living Proof Full Thickening Cream would make you believe that this product will give you an incredible boost in thickness AND volume…

I’ve had this product for a couple weeks now and have used it a few times. Each time I told myself I’ll give it another chance. If third time isn’t the charm you go back to the store.
Pros: It does make my hair feel a bit thicker and leaves my hair feeling soft, not brittle, as promised.
Cons: I do not notice any added volume. Once I am done styling my hair, it pretty much looks the same as it always does. I was expecting a noticeable difference in long-lasting volume and this product did not deliver for me.
Me over the weekend with Oscar and Summer: My third time trying Living Proof Full Thickening Cream.

As you can see, my hair doesn’t look like the ad. Maybe girls with super fine hair will notice a bigger difference in thickness and volume. I unfortunately did not.
As I returned to the website to see what I may be doing wrong I dug further and read: “Full is a thickening product; it is not a root lifter, and it will not give you hold. Mix Full with your favorite root lift product or holding product if that’s the look you want.” Sooo I need to mix this with other products to give me the look you have in your ad? Ahhh okÂ
Lesson here: Read the fine print. Ads are deceiving.


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Thank you for tale!
ahh yes i have the curl one and it didnt deliver! i kept giving it a chance too and nope going back to sephora it goes!
What a let down, and Sephora made such a big deal out of this new product and it’s launch. On the other hand… Summer your hair looks thick and voluminous, what did you use? That Aveda texturizing creme?
Yes, I used Aveda Light Elements Texturizing Creme (lightly applied throughout, after I used the flat iron). I like to use it to dirty up my hair after it’s been washed; it gives it a thicker appearance but definitely does NOT add shine. Aveda’s Pure Abundance Hair Potion (applied at the roots) works AMAZING as a root lifter. Actually all of Aveda’s products deliver on what they promise (in my opinion!) In my experience, using a cocktail of several products works better than just one.
Yea I already use Aveda Pure Abundance Hair Potion at the roots (not in the above picture tho since I was trying out FULL). The Pure Abundance Hair Potion does work amazing, better than anything else I’ve tried. But it does leave a tacky feeling in the hair. I was hoping this Living Proof Full Thickening Cream would be just what I was looking for. Oh well, I’ll just stick with Aveda Pure Abundance Hair Potion for now… and I might give the Aveda Texturizing Creme a try too, although I like shine in my hair. I suppose I could use a tad of my Shu Uemura Essence Absolue to add shine afterward.
Christeeena your BOMB thick or or not! Girl you better bust out with the clip on extensions we put together 2 years ago LMFAO!!!!!!!!!!!!!
Thanks Oscar, and I still have em lol! Maybe I WILL clip them in. The “good hair” lmao