Maybelline Great Lash Designer Edition Mascara

For the 40th birthday of Great Lash mascara, Maybelline partnered with BCBG’s Max Azria, Tracy Reese and Vivienne Tam to create limited edition tubes exclusively for Target.

“I chose a graphic floral print that exudes fun & femininity & complements the colors of the brand.” –Tracy Reese


“To bring the BCBG design aesthetic to such an iconic product is a true honor.” – Max Azria


“My Great Lash design is adorned with the Chinese symbol for ‘Lash’. It’s the must-have beauty accessory for fashionistas.” -Vivienne Tam

The Great Lash Limited Edition Designer Mascaras go on sale TODAY on Target.com, and in Target stores on August 21st.

Which is your favorite?

4 Responses to “Maybelline Great Lash Designer Edition Mascara”

  1. JenniferNo Gravatar said on August 14th, 2011 at 6:05 pm:

    I’ve loved the Great Lash mascara since I was a teen! I will be picking up the on designed by Max Azria. I’ll be picking one up for my mom also,she was using it way before I was allowed to!

  2. ShewNo Gravatar said on August 14th, 2011 at 6:13 pm:

    Great Lash is a cult-classic. It was the first mascara I ever used. Although I do not use it anymore, these designer edition tubes are tempting :)

  3. miss.summerNo Gravatar said on August 17th, 2011 at 11:38 am:

    My mom still uses this! Fave is Max Azria love it!

  4. ShewNo Gravatar said on August 18th, 2011 at 8:20 am:

    Aww get it for your mom this weekend when they hit Target stores :D

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