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For the 40th birthday of Great Lash mascara, Maybelline partnered with BCBG’s Max Azria, Tracy Reese and Vivienne Tam to create limited edition tubes exclusively for Target.

“I chose a graphic floral print that exudes fun & femininity & complements the colors of the brand.” –Tracy Reese

“To bring the BCBG design aesthetic to such an iconic product is a true honor.” – Max Azria

“My Great Lash design is adorned with the Chinese symbol for ‘Lash’. It’s the must-have beauty accessory for fashionistas.” -Vivienne Tam
The Great Lash Limited Edition Designer Mascaras go on sale TODAY on Target.com, and in Target stores on August 21st.
Which is your favorite?


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I’ve loved the Great Lash mascara since I was a teen! I will be picking up the on designed by Max Azria. I’ll be picking one up for my mom also,she was using it way before I was allowed to!
Great Lash is a cult-classic. It was the first mascara I ever used. Although I do not use it anymore, these designer edition tubes are tempting
My mom still uses this! Fave is Max Azria love it!
Aww get it for your mom this weekend when they hit Target stores