In addition to High Point Shoes and Dearly Departed, The Fresh Fiends will attend The W Hotel’s Suits and Sneakers event on Friday, March 19th. To celebrate the release of the Supra “Red Carpet Pack”, the evening will provide music, cocktails, and a fashion show (with clothing provided by HP). Attention GUESTS: Please bring in a pair of new or gently worn sneakers to benefit The Adrian Wilson Foundation. Come join us and support local businesses as well as a great cause

I’d love to recreate this editorial at some point. Gia Carangi photographed by Helmut Newton for Vogue Paris, 1980

From LL Cool J’s anthem that inspired female movements across the globe, The Fresh Fiends and jewelry designer, Yardley December pay homage to girls from “Around The Way”. Taking a cue from JJ Fad and MC Lyte, to the Fly Girls of In Living Color and ALL the founding femme fatales, FF takes you back to the era of “LADIES FIRST”. Now available in our online shop, The “Around The Way” Bamboo Earrings are the ESSENTIAL item to add to your arsenal of accessories.

Back to work we go! Stay tuned

From the Hypefiends shoot, where the girls and I exhibited an array of “streetwear parodies”.

Following my last write up (see below), I received a personal email inquiring why we don’t often write about men’s “streetwear” here at The Fresh Fiends. I wasn’t going to acknowledge the subject or even reply to the email, because who am I to knock anyone’s hustle and also because I can’t relate to any certain “scene”, much less a MAN’S scene. But because this is the perfect platform to state my opinions, I’ll oblige my inquirer to the best of my ability. Back in the day, the term “streetwear” was coined to describe aspiring clothing companies who wanted to offer a high quality product (but something you couldn’t find in a department store), while incorporating the inspiration of their surroundings. Most of these companies consisted of surfers, skateboarders, and artists who had strong, legitimate, and influential messages to convey. But in any industry, rising demand and popularity increases the chance for a product to lose its integrity. The quality is compromised, designs get lazy, and the SCENE outgrows the MESSAGE like weeds in a garden. The number one reason we don’t acknowledge most streetwear labels is simple: the influx of the ego. The companies we DO write about are family and brands that we generally respect as human beings: those we admire as ARTISTS. And by nature, we support the ladies in all of their endeavors…that’s a given. But when it comes to the guys nowadays, the common ground for most labels seems to be based on who can “out-cool” who. That is NOT a message. We don’t care who came out first. We don’t care how quick you came up or how big you think your “buzz” is. Our concern is creativity, motivation, integrity, and above all else: the VOICE. This isn’t Hypebeast and if you’re sad about it, I truly apologize. Say something we haven’t heard before and then maybe we’ll CONSIDER writing about it. Until then, best wishes and let us get back to work, thanks!

A few of my favorite shots from “There Will Be Blood”, the latest offering from men’s brand, 5th Column. Photos by Sean Lyles. View the entire campaign HERE.

Vintage 1980’s Rhinestone Dress-$40

Vintage Mickey Mouse Hooded Top-$30

Vintage Studio 54 Multi-Colored Sequin Top-$25

Brought to you by the lovely Betsey J, here are a few of my favorite pieces from this adorable online boutique. Happy Shopping!

Happy House Vintage

images via cyanatrendland

Swash S/S 2010 campaign shot by David Duran. View the entire campaign HERE.

Congratulations to our friend Gabby Rosales for making the cover of local gem, Java Magazine. The spread also features clothing and accessories from another Phoenix favorite, Butter Toast Boutique. Lookin good Gabby